Festival da Terra (Earth Festival) is a popular itinerant festival in the countryside of Minas Gerais, Brazil, that celebrates organic farming and a culture of growth in harmony with nature.
Our involvement with the event began in 2023 and has continued for two editions so far.
During the first edition of the partnership, our team handled the Festival’s communication. In the second edition, we also became official sponsors.
With the goal of communicating the event to the public and bringing more visibility to the Festival, we worked on the creation, posting, and monitoring of digital content; the creation of a website; and assistance in organizing the festival.
Learn more about the project below.
Brand Visual Identity
– Visual Identity Creation
Development of a cohesive visual identity that captures the essence of the Festival da Terra, ensuring all visual elements reflect the event’s commitment to organic farming and harmony with nature.
– Logo Design
Crafting a unique and memorable logo that symbolizes the festival’s values and appeal, ensuring it stands out in all promotional materials.
– Graphic Materials
Development, design and production of a variety of graphic materials, including brochures, posters, and digital assets, all aligned with the festival’s visual identity and branding guidelines.
Social Media
– Customized Content Development
Creation of tailored content specifically designed for social media platforms, ensuring alignment with the Festival da Terra’s brand and messaging.
– Comprehensive Account Management
Full management of social media accounts, including scheduling posts, engaging with followers, and responding to comments and messages, ensuring a consistent and effective brand voice.
– Dedicated Support
Providing ongoing support to maintain a strong and coherent presence across all social media channels, addressing any issues promptly.
Website Development
– Web Page Creation
Development of comprehensive web pages to showcase services, products, and event details, enhancing the online presence of the Festival da Terra.
– Website Strategies
Formulation and implementation of strategic approaches to improve website performance, user experience, and engagement.
– Technical Support
Offering extensive technical support to ensure the website runs smoothly and efficiently, addressing any technical issues that arise promptly.
– Graphic Materials Creation and Editing
Design and editing of all graphic materials for the website, ensuring they are consistent with the festival’s brand and visually appealing to visitors.
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Custom Illustrations
We developed a series of captivating illustrations for the festival, which were used across multiple platforms and materials. These designs were featured on T-shirts, printed materials, banners, web pages, and Instagram, all carefully aligned with the festival’s visual identity.
Our goal was to create visuals that not only guided attendees but also enhanced their overall experience, ensuring a cohesive and immersive presence both online and at the event.
Printed Materials
We designed and produced essential printed materials for the festival, including directional signs, banners, brochures, and promotional items.
Each piece was crafted to align with the festival’s brand, ensuring clear communication and a cohesive visual experience for attendees.
Custom Merchandise Material
Creation of various custom merchandise items, including T-shirts, cups, plates, tote bags, hats, and other festival-themed products. Each item is designed to reflect the local culture and spirit of the Festival da Terra, ensuring that the unique character of Minas Gerais is preserved and celebrated. These custom pieces serve as functional items and meaningful memorabilia, providing attendees with lasting reminders of their experience while honoring the cultural heritage of the region.
