Origem Composta is a partnership between Instituto Origem and the City Hall of Congonhas, in Brazil.
Its goal is to provide a new destination for organic waste production in the city through composting.
Focused on collecting waste from major producers in the city – such as private companies and public institutions, as well as a pilot neighborhood – Origem Composta needed a communication project aimed at generating authority, recognition, and popular adherence.
To achieve these objectives, we are actively working on creating strategic content, managing social media, and developing a website.
Learn more about the project below.
Client Testimonial
(Dubbed from Portuguese with AI)
Website Development
– Information Architecture
Structuring the website to provide clear and easy navigation, helping visitors understand the initiative and find relevant information quickly.
– Graphic Design
Creation and editing of graphic materials that align with the brand identity, ensuring a cohesive and visually appealing online presence.
– Technical Support
Ongoing technical support and updates to keep the website functioning smoothly and securely.
Social Media
– Content Strategy
Development of strategic content aimed at generating authority, recognition, and public engagement, ensuring the project reaches the maximum number of city residents to encourage participation in the sustainability initiative.
– Growth Initiatives
Implementation of both organic and paid growth strategies to increase the reach and visibility of the initiative among Congonhas’ residents.
– Comprehensive Management
Management of social media accounts, including content scheduling, community engagement, and response management to actively interact with and mobilize the community.
– Consistent Branding
Maintenance of a consistent and effective brand voice across all social media platforms to build a strong and recognizable presence that resonates with the local population.
Printed Materials
– Promotional and Informational Materials
Design and production of various printed materials such as banners, flyers, brochures, and posters. These materials are aimed at enhancing public awareness and support for the composting project, ensuring they reflect the initiative’s branding and messaging, and contributing to a unified public image.
